TikTok Dances and Trending Songs

Graphic of two dancers with the words “27 Best Ever TIK TOK Dance Challenges and Trends!” between them.

Example: Jalaiah Harmon, a dancer and choreographer, created the viral “Renegade” dance. TikTok’s dance culture continues to thrive, with new challenges and choreographed routines emerging regularly.

How to Leverage It: To leverage dance trends, monitor TikTok's "Discover" page or use tools like TrendTok to stay on top of the most current trending songs and dances. Create a branded dance challenge with a viral song and encourage followers to engage by offering rewards or featuring them on your profile.

Augmented Reality (AR) Filters

Graphic of L’Oreal’s new AR campaign. A woman using it to try on makeup is pictured

Example: L’Oreal launched AR beauty filters that allow users to try makeup virtually, and brands like Warby Parker are following suit by allowing customers to virtually try on eyewear.

How to Leverage It: Use Instagram’s Effect Gallery or explore TikTok's AR effects for the latest filter trends. Create AR filters tailored to your products, encouraging users to try them on and share their experience. Tools like Spark AR or TikTok Effect House can help you create these filters.

Social Commerce with TikTok Shops

Example: Sephora uses TikTok Shops to allow direct purchases through their TikTok videos. Their live shopping events have become a major driver of sales and engagement.

How to Leverage It: Regularly check the TikTok Shop feature and Instagram Shopping trends. To stay updated on shoppable trends, search for influencers using #TikTokMadeMeBuyIt or Instagram’s shoppable posts to discover how your industry is utilizing these features.

Influencer Marketing with Micro-Influencers

Example: Sarah’s Day, a fitness influencer, works with smaller brands to authentically promote health and wellness products to her highly engaged audience.

How to Leverage It: Use platforms like Upfluence or Influencity to discover micro-influencers relevant to your brand’s niche. Keep an eye on Instagram’s Explore Page for emerging influencers who are gaining traction in your market.

User-Generated Content (UGC) and Trends

graphic with different social media logos and the words “User Generated Content”

Example: #TikTokMadeMeBuyIt has sparked countless product promotions and user-generated videos showcasing purchased items. Brands benefit from authentic testimonials through UGC.

How to Leverage It: To stay updated on trending UGC, monitor hashtags like #TikTokMadeMeBuyIt or #UGC across both Instagram and TikTok. Run campaigns encouraging users to tag your brand, creating content around your products and offering rewards for participation.

Behind-the-Scenes Content (BTS)

A phone propped up filming a woman creating content

Example: Casey Neistat often shares behind-the-scenes content about his filming process, making his audience feel like they are part of the creative journey.

How to Leverage It: Explore the latest BTS trends by searching #BTS on Instagram and TikTok. Consider sharing production videos, product design processes, or sneak peeks to bring transparency to your brand and build trust with your audience.

Long-Form Content for Thought Leadership

Example: Gary Vaynerchuk creates in-depth content, such as motivational talks and entrepreneurial insights, that engages his audience through TikTok and Instagram.

How to Leverage It: Search for long-form content trends in your industry by exploring IGTV and TikTok's long-form video capabilities. Use trending topics and relevant hashtags to promote your expert advice and position your brand as a thought leader.

TikTok’s Livestream Shopping Feature

Three images showing how to purchase something from a Tik Tok Livestream and how to interact with the links for the products

Example: Fashion Nova used TikTok's live shopping feature for special promotions, selling products directly during their live streams.

How to Leverage It: Stay informed by following #TikTokShop on TikTok to track how other brands are utilizing the live shopping feature. Set up your own live shopping event and promote it across your other social channels to maximize reach.

Nostalgic Content and Throwbacks

Example: Addison Rae, one of TikTok’s top influencers, posted throwback content reminiscent of 90s and early 2000s pop culture, resonating with Gen Z and millennial audiences.

How to Leverage It: Use #Throwback or #Nostalgia to find content trending within your industry. Create nostalgic-themed posts that evoke a sense of community and shared memories with your audience, using visuals from the past to connect emotionally.

Ephemeral Content for Urgency

Example: Instagram Stories and TikTok Stories allow brands like Nike to create time-sensitive promotions that are exclusive to the ephemeral format, increasing urgency.

How to Leverage It: Use ephemeral content by posting time-limited offers or product launches on Instagram and TikTok Stories. Stay up to date on this trend by exploring the Stories’ popularity on Instagram and TikTok’s 24-hour video format to create campaigns with a sense of urgency.

The Top Social Media Trends on Instagram and TikTok for 2025 and How to Leverage Them