This broadcast commercial spot was produced for Move United, formerly Disabled Sports USA, to promote their newly launched Wheelchair Football League during the highly anticipated NFL Draft. As a recipient of the Salute to Service Grant, Move United is celebrated for their dedication to empowering athletes with disabilities, offering opportunities for sports that inspire and motivate.

Filmed at the height of the COVID-19 pandemic, this project presented unique challenges, as typical locations were closed. To overcome this, we filmed entirely at the talent's home, Brad Lang's residence, transforming this constraint into a creative opportunity. Despite the logistical hurdles, it was a fun and rewarding challenge to bring this vision to life.

The commercial spot not only highlights Move United’s mission of providing accessible sports but also showcases the organization’s leadership within the adaptive sports community.

With a focus on inclusivity and empowerment, this ad amplifies the brand’s message of resilience and determination, bringing these values to a nationwide audience and solidifying Move United as a powerful force in the world of adaptive sports.